The Pizzazzy

Everyone knows google is equal to search and google is also equal to online advertising. Adsense and adwords have created huge tsunamis in the world of online advertising. Now google is making a foray into tracking TV advertising. Many of the web masters with their hands and eyes on online advertising will vouch by google adwords: the click to click real time reporting that google provides is unmatched in any other media.

It would be really a boon to the advertisers to get a similar quantitative data to derive the statistics of their reach, target audience, impact and place ads in more appropriate channels and programs. Many of the TV advertisers buy airtime, then the ads are run and thats the end of it.

The scene is about to change as Google is planning to tie up with major cable operators and then study the data collected from set top boxes. To precisely know which ads were watched and which were skipped by which segment of people.

For ages advertisers have associated the ads viewership with the program viewership which everyone knows is not accurate. Appearance of some commercials really push you to flicking channels. Sometimes viewers can view multiple programs in a span of a 30 minutes by expertly avoiding the ads. Google is about to announce a partnership with Nielsen Company. Its planning to give advertisers a more accurate snapshot of how many people are viewing the commercials on a second-to- second basis and what is the segment of the viewers. This will help in specifically targetting segments that directly impact the ad ranking.

But just like we have internet users with eyes trained to avoid ads when visiting a web page the human brain is already trained to avoid all commercials while watching TV. It is highly possible that for some segment of users google can never get accurate data of what ads to target at them.

All said and done imagine a day when you sit down in front of your TV to watch a program and the ads during the commercial breaks are all relevant to you. Interesting and Innovative right!